Facebook How To

Facebook How To

Passing Custom Parameters To Facebook Pixel Events

You can use the Facebook pixel to track your website visitors’ actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook…

Facebook How To

Data format for Facebook Offline Events

Sample File Format. Click to download We recommend the following highlighted fields (green)

Facebook How To

Setting The Facebook Pixel Standard Events Value

You can set a specific value and currency for your standard events. This helps you measure your return on ad spend and optimize for value.…

Facebook How To

Facebook Server-Side API for Web

Learn the benefits of implementing Facebook’s Server Sider API to track and record offline non pixeled events The benefits of Facebook’s Server to Server API…

Facebook How To

Setting up Facebook Pixel with Google Tag Manager

Facebook How To

Setting up Facebook Pixel

Facebook How To

Creating A Dynamic Facebook Audience

1: From the ads manager click the hamburger (top left) and when it drops down click “Audiences” 2: In the Dropdown click “Custom Audience” 3:…

Facebook How To

How to create a Facebook offline event

With offline conversion measurement on Facebook, you can track when transactions occur in your physical retail store and other offline channels (ex: orders made over…