Passing Custom Parameters To Facebook Pixel Events

You can use the Facebook pixel to track your website visitors’ actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your...

Setting The Facebook Pixel Standard Events Value

You can set a specific value and currency for your standard events. This helps you measure your return on ad spend and optimize for value. Here is an example: For more detailed information click...
Facebook Server-Side API for Web

Facebook Server-Side API for Web

Learn the benefits of implementing Facebook’s Server Sider API to track and record offline non pixeled events The benefits of Facebook’s Server to Server API Click here for Facebook API instructions MANNA PROXI API MANNA has a proxi API to Facebook’s...