Machine Learning is a Great Ship, but it Requires a Skilled Captain to Steer it Toward Success

Social media has undoubtedly changed the face of marketing. Where we used to rely on product placement, focus groups, and household polls to determine the who, what, and where of sales, we now rely on machines programmed to learn the exact same information in a much...

Create Reporting and Operational Marketing Dashboards

Create Dashboards and Reports with Charts, Maps, Text, Images, and dozens of modules. Create one from scratch or choose from dozens of ready-made templates. Create operational, strategic and analytical dashboards to share with your colleagues and...

Manage Beyond Campaign Only Views

Organize your data to give you a customized view of your ad campaigns. Go beyond simple campaigns  and create reporting dashboard for the task at hand.  Create special filtered groups of accounts to extract and optimize only the data you...

Uncover your Top Performers and Hidden Gems

Zoom in on your real-time data allows you focus on your metrics and KPI to find that hidden gem. Let our machine learning cipher through your Ads to find potential problems....

Changing your Campaign’s Daily Budget

Depending on your permissions, MANNA allows you to change your Adset's daily budget without going to Facebook. There are two ways to do this. Changing the budget one Adset at a time: On the Adset level simply click on the budget value you would like to change. A popup...

Setting Up Your KPI

MANNA allows you to assign a primary and secondary KPI for each AD account. Your Key Performance Indicator can use any of of MANNA's built in columns See it in action:  ...

Optimizing AD Campaigns with Manna’s Sticky Filters

Manna’s Sticky Filters allows you to optimize and manage your campaigns by easily segmenting data, allowing you to quickly and easily get a bird’s eye view of items performing well, or campaigns that are under-performing. With this feature, you can easily compare new...

Creating A Dynamic Facebook Audience

1: From the ads manager click the hamburger (top left) and when it drops down click “Audiences” 2: In the Dropdown click “Custom Audience” 3: When the window pops open click “Website Traffic” 4: In the dropdown click “People who visit specific pages” 5: Include the...

How to create a Facebook offline event

With offline conversion measurement on Facebook, you can track when transactions occur in your physical retail store and other offline channels (ex: orders made over the phone) after people see or engage with your Facebook ad. Link for more info:...