Passing Custom Parameters To Facebook Pixel Events

You can use the Facebook pixel to track your website visitors’ actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your...

Data format for Facebook Offline Events

Sample File Format. Click to download We recommend the following highlighted fields...

Setting The Facebook Pixel Standard Events Value

You can set a specific value and currency for your standard events. This helps you measure your return on ad spend and optimize for value.

Facebook Server-Side API for Web

Learn the benefits of implementing Facebook’s Server Sider API to track and record offline non pixeled events The benefits of Facebook’s Server to Server API Click here for Facebook API instructions MANNA PROXI API MANNA has a proxi API to Facebook’s...

Machine Learning is a Great Ship, but it Requires a Skilled Captain to Steer it Toward Success

Social media has undoubtedly changed the face of marketing. Where we used to rely on product placement, focus groups, and household polls to determine the who, what, and where of sales, we now rely on machines programmed to learn the exact same information in a much...